Privacy Policy

DC Wrap Co. (“we,” “us,” or “our”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website (dcwrapco.com), interact with our services, or opt in to receive communications from us. By using our website or services, you agree to the practices outlined in this policy.

1. Information We Collect

We collect various types of information in connection with your use of our website and services, including:

a. Personal Information

• • Contact Information: When you fill out a form, sign up for SMS or email marketing, or contact us, we may collect your name, email address, phone number, and mailing address.

• • Opt-In Data: When you opt in to receive SMS or email communications, we collect your consent details (e.g., timestamp, IP address) to document your agreement.

b. Automatically Collected Information

• • Usage Data: We collect information about how you interact with our website, such as pages visited, time spent on pages, and referral sources.

• • Device Information: We may collect details about your device, including IP address, browser type, operating system, and unique device identifiers.
  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to enhance your experience, analyze website performance, and serve targeted advertisements (see Section 5 for details).

c. Information from Third Parties

We may receive information about you from third-party services (e.g., Google Analytics, Facebook, advertising partners) to improve our marketing efforts and website functionality.

2. How We Use Your Information

We use the information we collect for the following purposes:

• • SMS Marketing: If you opt in, we may send you promotional messages, updates, or offers via SMS. You can opt out at any time by texting “STOP” to the number from which you received the message.

• • Email Marketing: If you subscribe, we may send you newsletters, promotional offers, and updates via email. You can unsubscribe by clicking the “Unsubscribe” link in any email.

• • To Provide Services: To process inquiries, fulfill orders, and deliver the services you request.

• • To Communicate with You:

• • To Improve Our Website: We use tools like Google Analytics to analyze user behavior and enhance our website’s performance and user experience.

• • To Serve Ads: We use Facebook ad pixels, Google ad pixels, and email retargeting systems to deliver personalized advertisements based on your interests and website activity.

• • To Comply with Legal Obligations: We may process your data to comply with applicable laws, regulations, or legal requests.

3. SMS and Email Marketing Consent

We prioritize obtaining your consent before sending marketing communications:

a. SMS Marketing

• • Opt-In: We only send SMS messages to users who have explicitly opted in via our website forms (e.g., checking a box labeled “I agree to receive SMS messages from DC Wrap Co., including updates and promotions. I can opt out by texting STOP at any time”).

• • Opt-Out: You can opt out of SMS messages at any time by replying “STOP” to any message. After opting out, you will no longer receive SMS marketing messages from us.

• • Message Frequency: Message frequency may vary depending on promotions or updates.

• • Data Usage: We do not share or sell your phone number with third parties for their own marketing purposes.

b. Email Marketing

• • Opt-In: We only send marketing emails to users who have subscribed via our website (e.g., by entering their email in a subscription form).

• • Opt-Out: You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link in the footer of any email.

• • Data Usage: We do not share or sell your email address with third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We use cookies, pixels, and other tracking technologies to enhance your experience and deliver personalized content.

a. Necessary Cookies

• • Purpose: These cookies are essential for the website to function properly (e.g., maintaining your session, enabling form submissions).

• • Opt-Out: These cookies cannot be disabled, as they are required for the website to operate.

b. Additional Cookies (Optional)

• • Purpose: These include analytics cookies (e.g., Google Analytics), advertising cookies (e.g., Facebook and Google ad pixels), and retargeting cookies used to track user behavior and serve targeted ads.

• • Opt-Out: You can manage your cookie preferences through our website’s cookie consent banner or by adjusting your browser settings to block or delete cookies.

c. Third-Party Tracking

• • Google Analytics: We use Google Analytics to collect anonymized data about website usage (e.g., pages visited, time on site). Learn more about Google Analytics’ privacy practices here.

 

• • Facebook Ad Pixels: We use Facebook pixels to track user actions (e.g., page views, form submissions) and serve targeted ads on Facebook. Learn more about Facebook’s data usage here.

 

• • Google Ad Pixels: We use Google ad pixels to track conversions and serve ads on Google’s network. Learn more about Google’s privacy practices here.

 

• Email Retargeting Systems: We may use your email address (in a hashed format) to retarget you with ads on platforms like Google or Facebook. You can opt out of retargeting by unsubscribing from emails or adjusting ad preferences on these platforms.

5. Sharing and Disclosure of Your Information (Continued)

We may share your personal information in the following ways:

• • Service Providers: We work with trusted third-party service providers to help us operate our website, process payments, send SMS and email marketing, and analyze website performance (e.g., Google Analytics, email marketing platforms). These providers are bound by contracts to protect your information and only use it to perform services on our behalf.

• • Legal Requirements: We may disclose your information if required by law, such as in response to a subpoena, court order, or government request.

• • Business Transfers: If DC Wrap Co. is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your data.

• • Aggregated or Anonymized Data: We may share non-identifiable, aggregated data with third parties for research, analytics, or advertising purposes.

We do not sell your personal information to third parties for their own marketing purposes.

6. Data Retention

We keep your personal information only as long as needed to achieve the purposes outlined in this Privacy Policy, unless a longer period is required by law. Here’s how we handle retention:

• • Personal Information: Contact details and account information are retained while your account is active or as needed to provide services, plus a reasonable period thereafter for record-keeping.

• • Marketing Consent Records: We retain opt-in records (e.g., timestamps, IP addresses) for SMS and email marketing to demonstrate compliance with consent laws, such as the Telephone Consumer Protection Act (TCPA).

• • Usage Data: Anonymized data collected via Google Analytics or similar tools may be kept indefinitely for analytical purposes.

If you request deletion of your data (see Section 8), we will remove it unless legally obligated to retain it.

7. Security

We take reasonable steps to protect your information from unauthorized access, use, or disclosure, including:

• • Technical Measures: Encryption, secure servers, and firewalls to safeguard data during transmission and storage.

• • Organizational Measures: Limiting access to your information to authorized personnel only.

However, no online system is 100% secure. While we strive to protect your data, we cannot guarantee absolute security against breaches or cyberattacks.

8. Your Rights and Choices

You have control over your personal information. Here are your rights and options:

• • Access and Correction: You can request to see or update your personal information by emailing us at info@dcdesignandmedia.com.

• • Deletion: To request removal of your data, contact us at info@dcdesignandmedia.com. We’ll delete it unless we’re legally required to keep it (e.g., for tax records).

• • Marketing Opt-Out:
    
    • • SMS Marketing: Reply “STOP” to any SMS message to unsubscribe instantly.
    
    
    • • Email Marketing: Click the “Unsubscribe” link at the bottom of any marketing email to stop receiving them.

• • Cookies and Tracking: Adjust your preferences via our website’s cookie consent banner or your browser settings. You can block or delete cookies, though this may affect website functionality.

• • Ad Retargeting: Opt out of personalized ads from Facebook or Google by adjusting your ad settings on those platforms or unsubscribing from our emails.

We respect your choices and aim to make opting out simple and effective.

9. Children’s Privacy

Our website and services are not designed for children under 13. We do not knowingly collect personal information from anyone under this age. If you’re a parent or guardian and believe your child has provided us with data, please email us at info@dcdesignandmedia.com, and we’ll delete it promptly.

10. International Transfers

Your information may be processed or stored in countries outside your own, including the United States, where DC Wrap Co. is based. Data protection laws in these locations may differ from those in your jurisdiction. We ensure your data is protected during international transfers by:

• • Using standard contractual clauses with service providers.

• • Relying on other safeguards recognized under applicable laws (e.g., GDPR for EU residents).

If you have concerns about international transfers, contact us for more details.

11. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. When we make significant updates, we’ll notify you by:

• • Posting the revised policy on our website with a new “Last Updated” date.
  • Sending an email or SMS (if you’ve opted in) to inform you of the changes.

Your continued use of our website or services after the updated policy takes effect means you accept the revisions.

12. Contact Us

Have questions or need assistance with your privacy rights? Reach out to us:

• • Email: info@dcdesignandmedia.com
  • Phone: (757) 390-2818
  • Mail:
    DC Wrap Co.
    2712 Nevada Ave.
    Norfolk, VA 23513

We’re here to help with any concerns about this Privacy Policy or how we handle your information.